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HR Audit

 Human resource (HR) audit means the systematic verification of job analysis, job description, job design, records of recruitment and selection, orientation and placement, training and development, job evaluation, performance appraisal, motivation and moral, compensation packages, welfare and social securities as well as industrial disputes and their solutions. Method of Human Resource Interview Method,  Questionnaire Method,  Observation Method,  Desk Research Method,  Workshop Method & Task Force  Objectives of HR Audit: 1. To review the performance of the human resource department and its relative activities in order to assess the effectiveness on the implementation of the various policies to realise the organizational goals 2. To identify the gaps, lapses, irregularities, short-comings, in the implementation of the policies, procedures, practices, directives of the human resource Department and to suggest remedial action 3. To know the factors which...

What is Marketing??

 What is Marketing Environment? Marketing Environment is the combination of external and internal factors and forces which affect the company’s ability to establish a relationship and serve its customers. The marketing environment of a business consists of an internal and an external environment. The internal environment is company-specific and includes owners, workers, machines, materials etc. The external environment is further divided into two components: micro & macro. The micro or the task environment is also specific to the business but is external. It consists of factors engaged in producing, distributing, and promoting the offering. The macro or the broad environment includes larger societal forces which affect society as a whole. It is made up of six components: demographic, economic, physical, technological, political-legal, and social-cultural environment. “A company’s marketing environment consists of the actors and forces outside of marketing that affect marketing ...

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