Guerrilla marketing is an advertisement strategy in which a company uses surprise and/or unconventional interactions in order to promote a product or service.
This marketting is popularlised by Jay Conrad Levinson s book 1984
Features
1)Based on Imagination uses enegy and time
2)Inexpensive
3)Create Enough buzz to serve in world of mouth
4)It touches five senses of
5)Based on Creative Idea
6)Doesn't have to use word
7) Communicate same message as a Competitor
8)Uses Unconventional way-
9)Paid advertising
10) Use Brainstorming
11 Low Cost
12 High Sales
Types of Gurrilla Marketing
1) Street Marketing -:In this street Arts are made for marketing
Ambush marketing-: where audience are gathered for specific purpose than in this you will take advantage of promote of your products
Guerrilla projection – also known as street projection, or projection bombing – is the act of projecting still or moving images from a mobile unit onto buildings without permission. Guerrilla marketing is an advertising strategy that focuses on unconventional marketing
Stealth Marketing are that marketing in which audience have no attraction and promote products.
Experitional Marketing
are that marketting in which products are experienced to targeted audience
Rub off effect marketting
Is that marketting in which brands are promoted through the brand vocal line by filmstars for promotion of products
Is
Ambient Marketting are that marketting in which audience have attracted through pasting ads in company like in MC Donald
Grassroot marketting
in which targetted to the specific community for promotion of product
By putting in to mind special community
Wild Posting -
Is that marketting in which graphics visual image are post in unusual way to the audience for promotion of products
Viral Marketing -
In this marketting we give delightful and surprise to the audience emotions it is helpful for promotion of products
Presume Marketting-: is that marketting in which product are promoted through unusual like unusual way to attract audience
Elements of Gurrilla Marketig
1) Authenticity-: is the key of Gurrilla Marketing
It happens when and where
Execution must be on the perfect on first time
Does not Replace of your promotional plan
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